Welcome to a world turned upside down

Welcome to a world turned upside down

Welcome to a world turned upside down

UPSIDE DOWN

UPSIDE DOWN

UPSIDE DOWN

UPSIDE DOWN

HOUSE

HOUSE

HOUSE

HOUSE

거꾸로하우스 성수 팝업스토어

거꾸로하우스 성수 팝업스토어

Upside Down House Seongsu Pop-up Store

Upside Down House Seongsu Pop-up Store

We are introducing the <Upside Down House>

in Seongsu for the first time in Korea.

We are introducing the <Upside Down House>

in Seongsu for the first time in Korea.

We are introducing the <Upside Down House>

in Seongsu for the first time in Korea.

We are introducing

the <Upside Down House>

in Seongsu
for the first time in Korea.

The Upside Down House is a unique experiential space

that reinterprets everyday environments

from a new perspective.

The Upside Down House is

a unique experiential space

that reinterprets everyday environments

from a new perspective.

The Upside Down House is a unique experiential space

that reinterprets everyday environments

from a new perspective.

The Upside Down House is

a unique experiential space

that reinterprets everyday environments

from a new perspective.

unique
experience
space

unique
experience
space

Created with free-spirited ideas,

the Upside Down House becomes even more special

when combined with visitors’ imagination.

Created with free-spirited ideas,

the Upside Down House becomes even more special when combined with visitors’ imagination.

Created with free-spirited ideas,

the Upside Down House becomes even more special

when combined with visitors’ imagination.

Created with free-spirited ideas, the Upside Down House becomes even more special when combined with visitors’ imagination.

Location & Accessibility

Location &
Accessibility

Location &
Accessibility

Location & Accessibility

Within walking distance of Seoul Forest Station, Ttukseom Station, and Eungbong Station and 13 bus lines operate within a 1km radius

Within walking distance of Seoul Forest Station, Ttukseom Station, and Eungbong Station and 13 bus lines operate within a 1km radius

Within walking distance of Seoul Forest Station, Ttukseom Station,
and Eungbong Station and 13 bus lines operate within a 1km radius

The Seongsu Culture and Art Plaza public parking lot, located right next door, accommodates up to 400 vehicles

The Seongsu Culture and Art Plaza public parking lot, located right next door, accommodates up to 400 vehicles

The Seongsu Culture and Art Plaza public parking lot,
located right next door, accommodates up to 400 vehicles

Within walking distance of Seoul Forest Station, Ttukseom Station, and Eungbong Station and 13 bus lines operate within a 1km radius

The Seongsu Culture and Art Plaza public parking lot, located right next door, accommodates up to 400 vehicles

Brand Partnership

Make use of the cafe amenities and a approx. 6,612 m² grass lawn as event
and experiential spaces.

Utilize the four-sided ad box facing the main road to maximize exposure and effectively deliver your brand message.

Nearby subway stations

Seoul Forest, Ttukseom, Eungbong

Seoul Forest, Ttukseom,

Eungbong

Seoul Forest, Ttukseom, Eungbong

Nearby bus routes

13 Lines in operation

13 Lines in operation

13 Lines in operation

Walking distance from subway

Under 20 minutes

Large-scale parking

An approximately 9,917 m² facility

Walking distance from subway

Under 20 minutes

Large-scale parking

An approximately
9,917 m² facility

Walking distance from subway

Under 20 minutes

Large-scale parking

An approximately 9,917 m² facility

Upside Down House Location

Upside Down House Location

Seongsu Culture and Art Plaza Public Parking Lot

Seongsu Culture and Art Plaza Public Parking Lot

Brand
Partnership

Brand
Partnership

Make use of the cafe amenities and a approx. 6,612 m² grass lawn as event and experiential spaces.

Make use of the cafe amenities and a approx. 6,612 m² grass lawn as event and experiential spaces.

Utilize the four-sided ad box facing the main road to maximize exposure
and effectively deliver your brand message.

Utilize the four-sided ad box facing the main road to maximize exposure and effectively deliver your brand message.

Utilize the four-sided ad box facing the main road to maximize exposure and effectively deliver your brand message.

Make use of the cafe amenities and a approx. 6,612m² grass lawn
as event and experiential spaces.

Indoor event space

Equipped with cafe facilities

Equipped with cafe facilities

Equipped with cafe facilities

Outdoor space

An approximately 6,612 m² grass lawn

An approximately

6,612 m² grass lawn

An approximately 6,612 m² grass lawn

Weekend vehicle traffic

An average of 100,000 vehicles

An average of

100,000 vehicles

An average of 100,000 vehicles

Advertising media

Four-sided roadside ad box

Four-sided roadside ad box

Four-sided roadside ad box

Nearby subway stations

Seoul Forest, Ttukseom, Eungbong

Walking distance from subway

Under 20 minutes

Nearby bus routes

13 Lines in operation

Large-scale parking

An approximately 9,917 m² facility

Indoor event space

Equipped with cafe facilities

Outdoor space

An approximately 6,612 m² grass lawn

Weekend vehicle traffic

An average of 100,000 vehicles

Advertising media

Four-sided roadside ad box

Example of Cafe Space Usage

Example of Cafe Space Usage(Ozkids Supporters 18th Onboarding Event)

Example of Cafe Space Usage
(Ozkids Supporters 18th Onboarding Event)

Four-sided roadside ad box

Four-sided roadside ad box

Pop-up Information

Pop-up Information

Pop-up Information

Location & Space

· Approx. 297.5 m² of indoor area

(Separate outdoor space such as lawn)

· Approx. 297.5 m² of indoor area
(Separate outdoor space such as lawn)

Contract Type

· Provision of promotional agency services

and consignment sales space

· Negotiable arrangements for sales

promotions, etc.

Cost Structure

· Promotion agency fee paid in advance

· Sales commission proportional to revenue

· Promotion agency fee paid in advance

· Sales commission proportional to revenue

Location & Space

· Approx. 297.5 m² of indoor area(separate outdoor space such as lawn)

Contract Type

· Provision of promotional agency services

and consignment sales space

· Negotiable arrangements for sales promotions, etc.

Cost Structure

· Promotion agency fee paid in advance

· Sales commission proportional to revenue

Location & Space

· Approx. 297.5 m² of indoor area

(Separate outdoor space such as lawn)

Contract Type

· Provision of promotional agency services
and consignment sales space

· Negotiable arrangements for sales

promotions, etc.

Cost Structure

· Promotion agency fee paid in advance
· Sales commission proportional to revenue

Space Usage

· Display and interior setup are the responsibility of the renter

· Banners, shopping bags, brochures, etc. can be provided

for branding opportunities

Contract Period

· The contract period is finalized with specified start
and end dates, including restoration time
(outdoor areas such as the lawn are handled separately)

· The contract period is finalized with specified start
and end dates, including restoration time
(outdoor areas such as the lawn are handled separately)

Space Usage

· Display and interior setup are the responsibility of the renter

· Banners, shopping bags, brochures, etc. can be provided

for branding opportunities

Contract Period

· The contract period is finalized with specified start
and end dates, including restoration time
(outdoor areas such as the lawn are handled separately)

Space Usage

· Display and interior setup are the responsibility of the renter · Banners, shopping bags, brochures, etc. can be provided for branding opportunities

Contract Period

· The contract period is finalized with specified start and end dates, including restoration time
(outdoor areas such as the lawn
are handled separately)

Exterior

Exterior
6,612 m² grass lawn, cafe facilities

6,612 m² Grass lawn, cafe facilities

1st Floor

1st Floor
Kids’ room, climbing wall, bathroom

Kids’ room, climbing wall, bathroom

2nd Floor

2nd Floor
Living room, bedroom, kitchen

Living room, bedroom, kitchen

Contact &
Additional
Information

Contact &
Additional Information

Contact &
Additional Information

Address

Address

683, Seongsu-dong 1-ga, Seongdong-gu, Seoul

683, Seongsu-dong 1-ga,

Seongdong-gu, Seoul

Email

Email

contact@playnine.co.kr

contact@playnine.co.kr

Website

Website

https://playnine.co.kr

https://playnine.co.kr

Brand Collaboration Inquiries

Brand Collaboration
Inquiries

Brand Collaboration Inquiries

TURN YOUR WORLD UPSIDE DOWN

TURN YOUR WORLD UPSIDE DOWN

TURN YOUR WORLD UPSIDE DOWN

TURN YOUR

WORLD

UPSIDE DOWN