Welcome to a world turned upside down
Welcome to a world turned upside down
Welcome to a world turned upside down
UPSIDE DOWN
UPSIDE DOWN
UPSIDE DOWN
UPSIDE DOWN
HOUSE
HOUSE
HOUSE
HOUSE
Upside Down House Seongsu Pop-up Store
Upside Down House Seongsu Pop-up Store
We are introducing the <Upside Down House>
in Seongsu for the first time in Korea.
We are introducing the <Upside Down House>
in Seongsu for the first time in Korea.
We are introducing the <Upside Down House>
in Seongsu for the first time in Korea.
We are introducing
the <Upside Down House>
in Seongsu
for the first time in Korea.
The Upside Down House is a unique experiential space
that reinterprets everyday environments
from a new perspective.
The Upside Down House is
a unique experiential space
that reinterprets everyday environments
from a new perspective.
The Upside Down House is a unique experiential space
that reinterprets everyday environments
from a new perspective.
The Upside Down House is
a unique experiential space
that reinterprets everyday environments
from a new perspective.



















unique
experience
space
unique
experience
space





Created with free-spirited ideas,
the Upside Down House becomes even more special
when combined with visitors’ imagination.
Created with free-spirited ideas,
the Upside Down House becomes even more special when combined with visitors’ imagination.
Created with free-spirited ideas,
the Upside Down House becomes even more special
when combined with visitors’ imagination.
Created with free-spirited ideas, the Upside Down House becomes even more special when combined with visitors’ imagination.
Location & Accessibility
Location &
Accessibility
Location &
Accessibility
Location & Accessibility
Within walking distance of Seoul Forest Station, Ttukseom Station, and Eungbong Station and 13 bus lines operate within a 1km radius
Within walking distance of Seoul Forest Station, Ttukseom Station, and Eungbong Station and 13 bus lines operate within a 1km radius
Within walking distance of Seoul Forest Station, Ttukseom Station,
and Eungbong Station and 13 bus lines operate within a 1km radius
The Seongsu Culture and Art Plaza public parking lot, located right next door, accommodates up to 400 vehicles
The Seongsu Culture and Art Plaza public parking lot, located right next door, accommodates up to 400 vehicles
The Seongsu Culture and Art Plaza public parking lot,
located right next door, accommodates up to 400 vehicles
Within walking distance of Seoul Forest Station, Ttukseom Station, and Eungbong Station and 13 bus lines operate within a 1km radius
The Seongsu Culture and Art Plaza public parking lot, located right next door, accommodates up to 400 vehicles
Brand Partnership
Make use of the cafe amenities and a approx. 6,612 m² grass lawn as event
and experiential spaces.
Utilize the four-sided ad box facing the main road to maximize exposure and effectively deliver your brand message.
Nearby subway stations
Seoul Forest, Ttukseom, Eungbong
Seoul Forest, Ttukseom,
Eungbong
Seoul Forest, Ttukseom, Eungbong
Nearby bus routes
13 Lines in operation
13 Lines in operation
13 Lines in operation
Walking distance from subway
Under 20 minutes
Large-scale parking
An approximately 9,917 m² facility
Walking distance from subway
Under 20 minutes
Large-scale parking
An approximately
9,917 m² facility
Walking distance from subway
Under 20 minutes
Large-scale parking
An approximately 9,917 m² facility




Upside Down House Location
Upside Down House Location




Seongsu Culture and Art Plaza Public Parking Lot
Seongsu Culture and Art Plaza Public Parking Lot
Brand
Partnership
Brand
Partnership
Make use of the cafe amenities and a approx. 6,612 m² grass lawn as event and experiential spaces.
Make use of the cafe amenities and a approx. 6,612 m² grass lawn as event and experiential spaces.
Utilize the four-sided ad box facing the main road to maximize exposure
and effectively deliver your brand message.
Utilize the four-sided ad box facing the main road to maximize exposure and effectively deliver your brand message.
Utilize the four-sided ad box facing the main road to maximize exposure and effectively deliver your brand message.
Make use of the cafe amenities and a approx. 6,612m² grass lawn
as event and experiential spaces.
Indoor event space
Equipped with cafe facilities
Equipped with cafe facilities
Equipped with cafe facilities
Outdoor space
An approximately 6,612 m² grass lawn
An approximately
6,612 m² grass lawn
An approximately 6,612 m² grass lawn
Weekend vehicle traffic
An average of 100,000 vehicles
An average of
100,000 vehicles
An average of 100,000 vehicles
Advertising media
Four-sided roadside ad box
Four-sided roadside ad box
Four-sided roadside ad box
Nearby subway stations
Seoul Forest, Ttukseom, Eungbong
Walking distance from subway
Under 20 minutes
Nearby bus routes
13 Lines in operation
Large-scale parking
An approximately 9,917 m² facility
Indoor event space
Equipped with cafe facilities
Outdoor space
An approximately 6,612 m² grass lawn
Weekend vehicle traffic
An average of 100,000 vehicles
Advertising media
Four-sided roadside ad box




Example of Cafe Space Usage
Example of Cafe Space Usage(Ozkids Supporters 18th Onboarding Event)
Example of Cafe Space Usage
(Ozkids Supporters 18th Onboarding Event)




Four-sided roadside ad box
Four-sided roadside ad box
Pop-up Information
Pop-up Information
Pop-up Information
Location & Space
· Approx. 297.5 m² of indoor area
(Separate outdoor space such as lawn)
· Approx. 297.5 m² of indoor area
(Separate outdoor space such as lawn)
Contract Type
· Provision of promotional agency services
and consignment sales space
· Negotiable arrangements for sales
promotions, etc.
Cost Structure
· Promotion agency fee paid in advance
· Sales commission proportional to revenue
· Promotion agency fee paid in advance
· Sales commission proportional to revenue
Location & Space
· Approx. 297.5 m² of indoor area(separate outdoor space such as lawn)
Contract Type
· Provision of promotional agency services
and consignment sales space
· Negotiable arrangements for sales promotions, etc.
Cost Structure
· Promotion agency fee paid in advance
· Sales commission proportional to revenue
Location & Space
· Approx. 297.5 m² of indoor area
(Separate outdoor space such as lawn)
Contract Type
· Provision of promotional agency services
and consignment sales space
· Negotiable arrangements for sales
promotions, etc.
Cost Structure
· Promotion agency fee paid in advance
· Sales commission proportional to revenue
Space Usage
· Display and interior setup are the responsibility of the renter
· Banners, shopping bags, brochures, etc. can be provided
for branding opportunities
Contract Period
· The contract period is finalized with specified start
and end dates, including restoration time
(outdoor areas such as the lawn are handled separately)
· The contract period is finalized with specified start
and end dates, including restoration time
(outdoor areas such as the lawn are handled separately)
Space Usage
· Display and interior setup are the responsibility of the renter
· Banners, shopping bags, brochures, etc. can be provided
for branding opportunities
Contract Period
· The contract period is finalized with specified start
and end dates, including restoration time
(outdoor areas such as the lawn are handled separately)
Space Usage
· Display and interior setup are the responsibility of the renter · Banners, shopping bags, brochures, etc. can be provided for branding opportunities
Contract Period
· The contract period is finalized with specified start and end dates, including restoration time
(outdoor areas such as the lawn
are handled separately)





Exterior
Exterior
6,612 m² grass lawn, cafe facilities
6,612 m² Grass lawn, cafe facilities


1st Floor
1st Floor
Kids’ room, climbing wall, bathroom
Kids’ room, climbing wall, bathroom


2nd Floor
2nd Floor
Living room, bedroom, kitchen
Living room, bedroom, kitchen
Contact &
Additional
Information
Contact &
Additional Information
Contact &
Additional Information
Brand Collaboration Inquiries
Brand Collaboration
Inquiries
Brand Collaboration Inquiries




TURN YOUR WORLD UPSIDE DOWN
TURN YOUR WORLD UPSIDE DOWN
TURN YOUR WORLD UPSIDE DOWN
TURN YOUR
WORLD
UPSIDE DOWN